EARNED MEDIA

Publicity Group has garnered coverage for four decades.
From significant placements in outlets like The New York Times and The Wall Street Journal and The Today Show to targeted coverage in markets ranging from Miami to Seattle and everything in between, the firm understands what the media wants, and delivers on a consistent basis and in a compelling way that resonates with the audience. Analytics ensure stories are
placed where they have the most impact in terms of meeting
and exceeding business objectives.

MEDIA TRAINING

The firm has delivered 100-plus media training sessions,
each tailored to prepare spokespeople and subject matter experts for everything from a “friendly” one-on-one trade reporter to the more critical side of journalism – and deliver the message with believability and credibility. Using the experience of a former journalist and video, spokespeople become comfortable
with techniques that help them stay on point and tell their
stories using vivid examples that paint a picture for viewers, readers and listeners.

CRISIS COMMUNICATION
/ ISSUES MANAGEMENT

While of course no one wants to be in crisis, it happens to many executives and companies at one time or another.
Seemingly bullet-proof organizations like the National Football League, Tesla, Samsung – the list goes on and on – periodically find their leadership and their organization looking down the barrel of a crisis. Publicity Group has been engaged in crises ranging from protecting a school system wrongly accused in a student’s death to crossing the picket line of a labor strike to helping communicate management’s side of the story. The firm has protected the reputation of a five-star hotel when the TV and print media turned a soft drink in the kitchen without a lid during an unannounced health inspection into a major story, and designed and executed crisis simulations the world over.

AUTO DEALERSHIPS

As a Referral Partner to Priority Payments Systems local (www.prioritypaymentslocal.com), Publicity Group has linked nearly 20 dealer franchises in eight months with Priority, the nation’s fifth-largest, non- bank payment processor.  The proprietary Net Zero offering is compelling: free state-of-the art terminals, free installation, free training, free concierge-level service, minimum savings of $100,000 per store annually,
with superior technology. 
Publicity Group President Stan Stein, with four decades of automotive experience (including the launch of the highly successful GM Card), has personal contacts and a network of dealer-facing executives who consistently reach dealers at the Principal, CEO and CFO level required to gain consideration for a product that is superior to other offerings, but all too often considered a commodity.   Stan has the ability to articulate the Net Zero benefits, and also has the all-important proof of concept:  It’s a product that works at all levels!

PRESENTATION SKILLS

Publicity Group knows how to take nervous energy
and channel it so that presenters become storytellers,
able to be the memorable, standout speaker in a symposium
or panel, press conference or selling an idea to a superior,
in a free-flowing manner that engages the audience.

Voice inflection, eye contact, hand gestures and body language come more naturally to some than others. You can tell the difference between the presenter who reads to you what can already be be seen on the slide as opposed to the one who weaves a presentation into a compelling experience that leaves the audience with a distinct, positive impression.

ELEVATOR SPEECHES

Everybody needs an elevator speech.
You and others in your company should be able to tell someone – be it at an industry trade show, business meeting or even a family gathering – what you do in about 35 seconds, or the time it takes an elevator to go from the ground floor to the 30th floor.
And everybody’s elevator speech should be somewhat different, personalized to the individual with a story only he or she could tell, based on individual experiences and specific area of expertise. Elevator speeches are sales tools that provide people with a comfortable way to make an indelible impression that can help increase a company’s bottom line.

EDITORIAL SERVICES

Publicity Group has significant journalistic and public relations writing experience. From formal CEO speeches to effective press release writing to presentations to e-newsletter blast
and magazine articles, the firm has the ability to quickly
and effectively produce copy that resonates.
Editing and proofreading services are also provided.